Marketing advisory engagements are “project-based” and customised. We review the product platform and market positioning, in order to determine the target market segments for each product offered.
We create a formal prospecting plan, developing the investment background, and identifying a target investor base and market potential. Supporting the implementation of a new strategy, we assess the desired branding and market perception. Furthermore, Aikon evaluates the competitive landscape, conducting intelligence on the competition and building the distribution campaign.